Why You Should Use Email Marketing Software to Send Mass EmailsĮmail marketing remains the most profitable marketing channel with an ROI of $32 for every $1 spent. Unprofessional sender address : Sending mass emails from an address, along with a high number of spam reports, can get your mail server IP address blacklisted when sending through Outlook.

Lower sender reputation: Spam reports impact your sender reputation, making it less likely you’ll reach your recipients’ inboxes in the future.

Flagged as spam: Mass emails sent from Outlook, Gmail, and Yahoo are often flagged as spam by both ESPs and email recipients.

No reporting or analytics: Without detailed metrics, you won’t know how well your email campaigns are performing.

No email preview: You can’t preview emails to see how they’re displayed on different devices and browsers prior to sending.

Lack of email design features: Without email templates and coding resources, it’s pretty hard to create eye-catching branded emails.

Daily email limit: Like most email service providers (ESPs), Outlook limits the number of emails you can send per day to 300.

Use it for this purpose and you’ll be quickly frustrated by the following factors: Unlike dedicated email marketing services, Outlook isn’t designed for sending mass emails.

Why You Shouldn’t Send Mass Email in Outlook Easy, right? Now let’s talk about the disadvantages of sending mass email campaigns with Outlook.

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